INSIDE TUDOR

THE BRAND IS BORN

In 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and craftsman, registered the trademark “The TUDOR.” TUDOR was established in Geneva for Rolex founder Hans Wilsdorf and, after ten years, the house passed down the brand to Wilsdorf. As the Second World War came to an end, Hans Wilsdorf wanted to see the brand grow, he wanted to give it an identity truly its own. On March 6, 1946, Wilsdorf created “Montres TUDOR S.A.”, a marvel of design, with models crafted for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.

collections

Explore TUDOR's diverse range of exceptional watches.

Explore ALL Models

Tudor history

hans wilsdorf’s intuition

TUDOR History

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

- H. Wilsdorf

Watchmaking

UNPARALLELED HAND CRAFTSMANSHIP

A world of microprecision within every TUDOR watch. There is a delicate balance involved between technical innovation and strength of design. To ensure nothing less than absolute perfection, the components in a TUDOR watch have been relentlessly tested to the most precise details. Study the movement. Nothing less than perfection. The TUDOR watch continues to set itself apart, with an undeniable style, high performance, and an unshakeable resilience. This high-precision mechanism is built to last. Exceptional materials, durability, and timeless design make each watch a unique work of art.

Tudor Ambassador

DAVID BECKHAM

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

DAVID BECKHAM
JAY CHOU

Tudor Ambassador

JAY CHOU

Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

BEST WATCHMAKING PRACTICES BEST WATCHMAKING PRACTICES

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"